Hoda Kotb suffers bra malfunction while live on Today as Jenna Bush Hager tells co-host to ‘free your boobs’

HODA Kotb has suffered a major wardrobe malfunction during a recent episode of Today.

On Thursday’s broadcast of the daytime TV show, Hoda, 59, and Jenna Bush Hager, 42, dressed appropriately for their special Fourth of July celebration.

Hota Kotb faced a huge wardrobe malfunction during a recent episode of Today
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Hota Kotb faced a huge wardrobe malfunction during a recent episode of TodayCredit: NBC

On Thursday's broadcast, Hoda Kotb and Jenna Bush Hager sat at their desk
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On Thursday’s broadcast, Hoda Kotb and Jenna Bush Hager sat at their deskCredit: NBC

Hoda Kotb and Jenna Bush Hager celebrated the Fourth of July with America-inspired products
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Hoda Kotb and Jenna Bush Hager celebrated the Fourth of July with America-inspired productsCredit: NBC
At their Today desk, the two hosts were surrounded by America-themed products including tiny flags and a tablecloth.

To get into the spirit, Hoda and Jenna wore red and white tops while getting into a discussion.

However, Hoda was interrupted by Jenna’s stomach growling, causing her to lose her train of thought.

Meanwhile, as Hoda was laughing, she tried to fix her bra.

“My bra is not working!” she said while putting her fingers on the straps to try and make it more comfortable.

“The outfit doesn’t work, okay? The bra is too big and the straps are too small. It doesn’t work!”

‘IT’S TIME!’

Jenna questioned why her stomach growling caused her top to get uncomfortable and Hoda explained that a producer told her to fix it in her ear piece.

Hoda continued to mess with her undergarments as Jenna asked, “Next time, just take your bra off.

“Will you ever just free your boobs?”

“No!” Hoda yelled.

Today’s Jenna Bush Hager pops out of giant cake in bedazzled bra as Hoda Kotb joins in same outfit for New Orleans trip
Jenna continued, “Free your boobs, Hoda! It’s time! At this point in your life when you’re turning almost 60. Free your boobs!

“If you took your bra off you wouldn’t have the problem.”

“I can’t!” Hoda stated while trying to move onto another subject.

WHOOPS!

This isn’t the first time Hoda suffered a wardrobe malfunction live on TV.

TODAY Show hosts

The TODAY Show is an American television program airing on NBC at 7am. The broadcast discusses domestic and international news, as well as weather reports. The weekday and weekend hosts include:

Hoda Kotb
Al Roker
Savannah Guthrie

Craig Melvin
Jenna Bush Hager
Carson Daly
Sheinelle Jones
Dylan Dreyer
Peter Alexander
Kristen Welker
Willie Geist

In May during their Girl Code segment, Jenna told a story to the viewers at home.

The author said, “You’re sitting with your friend, you’re hosting a television show as some do, and you look down and you notice that your friend has something on her pants.

Hoda Kotb and Jenna Bush Hager got distracted as Hoda had to fix her top
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Hoda Kotb and Jenna Bush Hager got distracted as Hoda had to fix her topCredit: NBC
“You wonder, ‘Shall I tell her quietly or should I just scream it to the world?'”

The cameras quickly panned to Hoda’s pants which still had a security tag on them.

“Hoda it seems as though you either stole those pants or they forgot to take off the security code,” Jenna said.

In response, both hosts erupted into laughter and said they went a few hours before noticing the fashion mishap.

Hoda Kotb revealed that her bra was too big and the straps were too small
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Hoda Kotb revealed that her bra was too big and the straps were too smallCredit: NBC

Above, Hoda Kotb and Jenna Bush Hager on the Today Show on July 31, 2023
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Above, Hoda Kotb and Jenna Bush Hager on the Today Show on July 31, 2023Credit: Getty

Dynamic hosting duo Hoda Kotb and Jenna Bush Hager on Today on January 22, 2024
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Dynamic hosting duo Hoda Kotb and Jenna Bush Hager on Today on January 22, 2024Credit: Getty